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Vice President of Integrated Marketing

hace 3 meses

Madrid, Madrid, España Otovo A tiempo completo

About us
As one of Europe's fastest growing greentech scale-ups, Otovo is determined to

make our dream of bringing solar energy to every home a reality.

We enable homeowners in 13 European countries to easily install solar panels,

batteries, electrical vehicle chargers and heat pumps to make their homes

solar-powered and sustainable.

  • We make solar easy by providing tailored offers to customers visiting our
website and entering their address. With our proprietary technology and

efficient processes we match every customer to an offer that meets their

needs without a need for a site visit. Our app seamlessly guides customers

from contract to installation to energy production

  • We give customers the best value thanks to our marketplace model where
qualified local installers compete for projects and thanks to our solar

subscription (leasing) offering that allows customers to start saving money

straight away without any upfront outlay

  • We are a partner that our customer can trust driven by our Scandinavian
values of fairness and quality, we are a public company with pan-European

presence and tens of thousands of satisfied customers

We have come a long way since launching in 2016 — we're now serving customers in

Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium,

Netherlands and Switzerland.

We need your help

We seek a passionate, creative, impactful and collaborative VP of Integrated

Marketing and Communications to join our Madrid-based pan-European Marketing

team, reporting to the CMO.

This is a pivotal multi-faceted role in which you will bring together our brand

positioning, test & scale awareness and consideration-driving activities, drive an

impactful promotional calendar, be responsible for content creation and all of our PR

and Communications activities - both centrally and in partnership with all of the

in-market operating teams.

In 2023 Otovo centralised pan-European marketing in Madrid and has built up a

dynamic, ambitious, international/multilingual team of professionals who are

passionate about being the very best team in the business and delivering on the

mission of putting solar panels on every roof in Europe and a battery in every home.

In this role you will lead the Content team as well as direct PR agencies in various

locations. Other Madrid-based peer teams include Performance Marketing, SEO,

Partnerships & Affiliates. We also have on-the-ground Marketing Managers across

our markets, with whom you and your team will collaborate intensively on

implementation of centrally-driven activities and pilots of new ideas.

Your responsibilities will include:

  • Understand and always be the voice of our customers
  • Own articulation and development of the Otovo brand in all its facets unique
selling points (USPs)/positioning, personality/tone of voice, visual identity.

  • Through leadership of Content team ensure production of creative assets,
written, visual, video content that effectively expresses the brand and

impactfully delivers customer engagement

  • Drive creation and implementation of integrated marketing campaigns (incl.
an intensive promotional calendar) across all markets and channels, working

cross-functionally with Partnerships, Performance Mktg, Product, Hardware,

Finance, in-country teams, to deliver maximum measurable commercial

impact

  • Lead experimentation, pilots and scaling in driving awareness & consideration,
incl. online and offline channels; measure results rigorously (in partnership

with Finance) to derive optimal marketing mix

  • Spearhead all communications activities and projects, both external (Public
Relations) and internal (employee comms). Lead selection and leadership of

retained PR agencies in various geographies. Deliver maximum media pickup,

positively impacting awareness, word of mouth and direct traffic

Who you are:

  • An experienced integrated marketer with affinity for brandbuilding and plenty
of hands-on experience with running commercially-impactful B2C marketing

campaigns and trade promotions

  • Gained experience at marketleading FMCG, ecommerce or other online B2C
companies (e.g., travel, financial services, etc.) in a Marketing Director role

  • Ample experience of working across Europe, understanding of commonalities
and differences between consumers and their behaviour in different markets

  • A talented and passionate communicator and project manager with
demonstrable experience of leading cross-functional teams to deliver

extraordinary results

  • Experience with leading Comms & PR functions a plus
  • Highly analytical and commercial, at all times understanding business impact
of activities and projects

  • Superior oral and written communication skills and ability to lead and
collaborate with colleagues across teams and countries; fluent in English

  • A builder at heart, excited to build new capabilities, processes and channels,
delivering value

**What's in