Z-EUR Advanced Analytics Lead

hace 1 semana

Esplugues de Llobregat, Barcelona, España Nestlé A tiempo completo

Position Snapshot

  • Location: Esplugues de Llobregat (Barcelona, Spain)
  • Company: Nestlé
  • Stream: Consumer Marketplace Insight & Analytics (CMIA)
  • Type of Contract: Permanent
  • Type of work: Hybrid with working from home policies
  • Work Language: Fluent Business English – other European languages is a plus.


The Role

As the Z-EUR Marketing Analytics Manager, you will inspire and lead the way in seamlessly integrating data and marketing analytics practices into our daily decision-making process. Your dedication will empower the team across all categories and markets in Zone Europe, propelling our efforts to enhance marketing effectiveness. Together, we will strive to achieve continuous optimization of our Always On Campaigns and maximize our return on investment.

What You'll Do

You will work with a diverse and inspiring team of experts across our ZEUR Digital Hub, Media Team and broader Consumer and Marketplace Insights community to deliver:

  • Data Model, Measurement Framework, Dashboard, Data Dictionary, Data Assets and APIs.
  • Co-development of tools for MROI and Always On Campaign Optimization programs across all Zone EUR Categories & markets.
  • Evangelizing Marketing Mix Modelling (MMM) and always-on campaign optimization methodologies, benefits, and use cases.
  • Co-develop learning program for delivery across Categories & Markets
  • Supporting the implementation of our new Media Model via standardized reporting and process enhancement with a relentless focus on value creation for our brands.
  • Develop long-term roadmap of the function that defines strategic direction in collaboration with global, regional, and local teams and aims to further increase marketing effectiveness.

Minimum Qualifications

  • 10 years' experience in analytics consulting/delivery in marketing analytics (strategy).
  • Experience in data driven marketing within the FMCG industry and/or media agency.
  • Strong expertise in marketing effectiveness measurement and tools Attribution measurement, marketing mix modeling, multi touch attribution, sales lift measurement.
  • Excellent knowledge of media KPIs at varying levels of granularity.
  • Strong and experienced in change management program applied to measurement, coaching teams and developing training programs.
  • Good experience with agile project management methodology.
  • Excellent communication skills and ability to coordinate work across many functions and in different geographies/cultures.
  • Fluent in English, both written and oral.

Bonus Points If You:

  • Fluent in other European language.

We Offer You

We offer more than just a job. We put people first and inspire you to become the best version of yourself.

  • Great benefits including competitive salary and a comprehensive social benefits package. We have one of the most competitive pension plans on the market, as well as flexible remuneration with tax advantages: health insurance, restaurant card, mobility plan, etc.
  • Personal and professional growth through ongoing training in our dedicated Marketing Campus and constant career opportunities reflecting our conviction that people are our most important asset.
  • Hybrid working environment with flexible working scheme. Our state-of-the-art campus is dog friendly and equipped with a medical center, canteen and areas to co-create network and chill
  • Recreation activities such as yoga, pilates, etc. and a wide range of volunteering activities.

About Nestlé

We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.
Step outside your comfort zone; share your ideas, way of thinking and working to make a difference to the world, every single day. You own a piece of the action – make it count.

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