Nurture Campaign Manager
hace 7 días
Responsibilities:
NURTURE CAMPAIGN MANAGER
As a function within the Global Revenue Marketing Organization, reporting to the Digital Marketing Campaign Manager, the Nurture campaign manager (North America) is responsible for multi-channel nurturing programs targeting leads and accounts within the global account universe.
This role will plan, design, and execute the inbound set of tactics that creates engagement with leads and accounts early in their journey and builds a relationship with them as they come closer to purchase, successfully moving them down the funnel and feeding the RDR team and Lexmark's enterprise sales organization with qualified data point to assist in their prospecting efforts.
Responsibilities:
- Define campaign tactics
- Define content needed
- Work with automation specialist to architect automated nurture programs for inactive phase, including automated enrollment and movement between campaigns
- Work with data specialist to analyze data and testing to implement change based on key data capture from the campaign execution.
- Project manage creative resources and agencies
- Craft complex, global, automated program that are triggered from firmographic data, demographic data, digital footprint activity, or lead score that advances accounts through the funnel.
- Ability to develop campaign plans according to a global marketing calendar, execute campaigns accurately and on time, communicate campaign plans across multiple audiences
- Flawless endtoend testing and execution of campaigns from asset creation to execution to postcampaign analytics
- Campaign status update and reporting
- Tactics execution coordination
- Endtoend testing and execution of campaigns from asset creation to execution to postcampaign analytics
- Develop and manage a calendar of webinars that will increase engagement with Lexmark while coordinating with speakers, stakeholders, global marketing, and Lexmark internal sales organizations. Progressive profiling, vertical specific nurture, recycle nurture
- Top of funnel awareness
Required Qualifications
- 23+ years of experience working in B2B technology marketing
- Strong track record of driving successful automated nurture campaigns
- Mastering marketing automation technologies and platforms. Thorough understanding of Eloqua/CRM integration functionality. Microsoft Dynamics experience preferred, but other equivalent CRM platforms are acceptable.
- Understanding of the sales pipeline and inbound methodology from lead to bookings and very familiar with marketing contribution to this pipeline
- Effective presentation and communication skills, experience with sales facing communication
- Comfortability with managing multiple programs simultaneously and constantly prioritizing projects to create an effective digital journey for the intended audience
- Risk taker, willing to try new ideas, "fail fast" and adjust accordingly
- Proven project management and crossfunctional collaboration experience
- Passion for digital marketing and a drive to be continuously learning the newest trends
LI-REMOTE
Lexmark is a federal contractor and, in accordance with Executive Order 14042, requires all U.S. employees to be fully vaccinated against COVID-19. Some positions may require additional customer-required screenings.
We are proudly an Equal Employment Opportunity and Affirmative Action employer.
We do not discriminate based on race, color, religion, gender, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression.
-
Nurture Campaign Manager
hace 2 meses
En remoto, España Lexmark International, Inc. A tiempo completoResponsibilities: NURTURE CAMPAIGN MANAGER As a function within the Global Revenue Marketing Organization, reporting to the Digital Marketing Campaign Manager, the Nurture campaign manager (North America) is responsible for multi-channel nurturing programs targeting leads and accounts within the global account universe. This role will plan, design, and...
-
Campaign Manager
hace 3 semanas
En remoto, España Omega CRM A tiempo completo**Omega CRM Consulting is looking for a Campaign Manager that would like to collaborate with one of the top 15 global pharmaceutical companies.**: You will manage the understanding, implementation, execution, tracking, and measurement of Animal Health marketing campaigns. You will turn the multichannel campaign and provided content as defined and delivered...
-
Campaign Manager
hace 3 semanas
En remoto, España Omega CRM A tiempo completo**Omega CRM Consulting is looking for a Campaign Manager that would like to collaborate with one of the top 15 global pharmaceutical companies.**: You will manage the understanding, implementation, execution, tracking, and measurement of Animal Health marketing campaigns. You will turn the multichannel campaign and provided content as defined and delivered...
-
Global Campaign Manager
hace 2 semanas
En remoto, España Omega CRM A tiempo completo**Omega CRM Consulting is looking for a Global Campaign Manager that would like to collaborate with one of the top 15 global pharmaceutical companies.**: We are looking for a Global Campaign Manager for the successful implementation of the global digital marketing strategy within an international pharmaceutical company. You will be working closely with teams...
-
Campaign Manager
hace 7 días
En remoto, España Omega CRM A tiempo completoOmega CRM Consulting is looking for a Campaign Manager that would like to collaborate with one of the top 15 global pharmaceutical companies:You will manage the understanding, implementation, execution, tracking, and measurement of Animal Health marketing campaigns. You will turn the multichannel campaign and provided content as defined and delivered in the...
-
Campaign Operations Manager
hace 7 días
En remoto, España Eventbrite A tiempo completoTHE TEAM:The Marketing Strategy & Operations team at Eventbrite is at the forefront of optimizing our marketing engine for peak performance, ensuring efficiency, effectiveness, and scalability across the board. Our mission is to streamline marketing strategic planning, operational efficiency, tool implementation, and governance within the marketing function....
-
Campaign/influencer Manager
hace 2 meses
En remoto, España Brazy A tiempo completoBrazy is looking for a Campaign/Influencer Manager who will play a pivotal role in our marketing agency, focusing on the planning, execution, and management of campaigns while also spearheading influencer partnerships. This multifaceted position requires a creative and detail-oriented individual with a strong understanding of marketing strategies, excellent...
-
Campaign/influencer Manager
hace 3 días
En remoto, España Brazy A tiempo completoBrazy is looking for a Campaign/Influencer Manager who will play a pivotal role in our marketing agency, focusing on the planning, execution, and management of campaigns while also spearheading influencer partnerships. This multifaceted position requires a creative and detail-oriented individual with a strong understanding of marketing strategies, excellent...
-
Adobe Campaign Platform Manager
hace 2 días
En remoto, España Omega CRM A tiempo completo**Omega CRM Consulting is looking for a Platform Manager that would like to collaborate with one of the top global pharmaceutical companies.**: **Responsibilities**: Support on all projects with technical Adobe Campaign knowledge with IT and other stakeholders Ensure that the workflows and deliveries build by Campaign Managers serve the business...
-
Campaign Operations Manager
hace 3 semanas
En remoto, España Eventbrite A tiempo completo**THE TEAM**: The Marketing Strategy & Operations team at Eventbrite is at the forefront of optimizing our marketing engine for peak performance, ensuring efficiency, effectiveness, and scalability across the board. Our mission is to streamline marketing strategic planning, operational efficiency, tool implementation, and governance within the marketing...
-
Campaign Manager
hace 7 días
En remoto, España Semrush A tiempo completoHi thereWe are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don't miss your chance. This is our role Campaign Manager (Brand Team) for idea generators, planning geniuses, and natural-born analysts.Tasks in the role: Liaising with external performance agency and Semrush Product Units'...
-
Adobe Campaign Platform Manager
hace 7 días
En remoto, España Omega CRM A tiempo completoOmega CRM Consulting is looking for a Platform Manager that would like to collaborate with one of the top global pharmaceutical companies:Responsibilities:Support on all projects with technical Adobe Campaign knowledge with IT and other stakeholdersEnsure that the workflows and deliveries build by Campaign Managers serve the business needsEnsure that the...
-
Influencer Campaign Manager
hace 2 meses
En remoto, España MIGOSMEDIA A tiempo completoÚnete al equipo de MIGOSMEDIA como Influencer Campaign Manager España (remoto)! Acerca de nosotros: MIGOSMEDIA es una agencia de representación europea especializada en creadores de contenido de belleza, moda y estilo de vida en TikTok e Instagram. Con un portafolio de marcas asociadas de renombre como Fenty Beauty, Revlon, Oceansapart, C&A, L'Oréal...
-
Influencer Campaign Manager
hace 1 día
En remoto, España MIGOSMEDIA A tiempo completoÚnete al equipo de MIGOSMEDIA como Influencer Campaign Manager España (remoto)! Acerca de nosotros: MIGOSMEDIA es una agencia de representación europea especializada en creadores de contenido de belleza, moda y estilo de vida en TikTok e Instagram. Con un portafolio de marcas asociadas de renombre como Fenty Beauty, Revlon, Oceansapart, C&A, L'Oréal...
-
Influencer Campaign Manager
hace 7 días
En remoto, España MIGOSMEDIA A tiempo completoÚnete al equipo de MIGOSMEDIA como Influencer Campaign Manager España (remoto)Acerca de nosotros:MIGOSMEDIA es una agencia de representación europea especializada en creadores de contenido de belleza, moda y estilo de vida en TikTok e Instagram.Con un portafolio de marcas asociadas de renombre como Fenty Beauty, Revlon, Oceansapart, C&A, L'Oréal Paris,...
-
Marketing Campaign Manager
hace 3 semanas
En remoto, España Alvarez and Marsal A tiempo completo**Description** **Alvarez & Marsal** ("A&M") is a leading independent global professional services firm, specializing in providing turnaround management, performance improvement and corporate advisory services. Drawing on a strong operational heritage and hands-on-approach, our 7,500 professionals excel in problem solving and value creation globally. **The...
-
Campaign Manager
hace 2 días
En remoto, España Semrush A tiempo completoHi there! We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don’t miss your chance. This is our role Campaign Manager (Brand Team) for idea generators, planning geniuses, and natural-born analysts. **Tasks in the role**: - Liaising with external performance agency and Semrush...
-
Marketing Campaign Manager
hace 7 días
En remoto, España Alvarez and Marsal A tiempo completoDescriptionAlvarez & Marsal ("A&M") is a leading independent global professional services firm, specializing in providing turnaround management, performance improvement and corporate advisory services. Drawing on a strong operational heritage and hands-on-approach, our 7,500 professionals excel in problem solving and value creation globally.The RoleThe...
-
Crypto Marketing Campaign Manager
hace 2 meses
En remoto, España Cointelegraph A tiempo completoKey Responsibilities: - Design and execute marketing campaigns for various product life cycle stages, including go-to-market, growth, and maintenance phases. - Utilise analytics to make data-driven marketing decisions and focus on high-impact strategies. - Spearhead co-marketing campaigns by identifying industry opportunities and establishing...
-
Influencer Manager
hace 3 semanas
En remoto, España Illuvium Labs FZCO A tiempo completo**Role Description**: As an Influencer Manager at Illuvium, you will play a critical role in shaping and executing our influencer marketing strategy. You will be responsible for identifying, recruiting, and nurturing relationships with key influencers across various platforms to promote our games. You will collaborate closely with our marketing and community...
