Marketing Manager
hace 1 semana
Barcelona
Barcelona, Catalonia, ES
About Esei Business School:
ESEI Business School is a boutique business community founded in 1989. We are a nationally and internationally recognised think tank in areas such as innovation, entrepreneurship and leadership. We offer Bachelor, Masters, MBA and short courses.
Esei thrives on the principles of positivity, excellence, proactive engagement, social impact and teamwork.
If you resonate with our passion and values, and are eager to excel in your career, you'll find a perfect match with us.
Job Overview:
We are seeking an experienced Online and Offline Marketing Manager to lead our marketing initiatives both digitally and offline.
This role involves coordinating with external agencies to ensure effective project management in areas such as press releases, SEO, SEM, and SMM.
The successful candidate will also develop and oversee omnichannel marketing strategies, coordinate promotional events for the school, and seek out new marketing channels to expand our reach.
Additionally, they will oversee and lead our in-house team, comprising a designer, content manager, and social media specialist, to enhance our brand's presence and reach.
The role requires leading the research and development of comprehensive marketing and promotional strategies aimed at enhancing our reputation and increasing lead generation.
Knowledge of the higher education sector and research into programme and industry trends are essential for this position.Responsibilities:
Coordinate and manage relationships with external agencies for seamless execution of SEO, SEM, SMM, and press releases.
Lead and inspire the internal marketing team, including a designer, content manager, and social media specialist, ensuring creativity and efficiency in all projects.
Monitor market trends and perform data analysis to guide strategic decisions and programme expansion. Conduct research and develop strategies to boost the school's reputation and enhance lead generation efforts. Foster an innovative environment that encourages fresh ideas and perspectives, particularly suited to the educational sector. Prepare and manage the marketing budget to achieve the maximum return on investment. Create and oversee comprehensive omnichannel marketing strategies to enhance brand visibility and engagement. Organise promotional events for the school to increase awareness and engagement. Research and explore new marketing channels to expand the school's reach and influence. Utilise knowledge of the higher education sector to inform marketing strategies and ensure relevance and effectiveness. Conduct research into programme and industry trends to keep marketing strategies current and impactful. Develop and implement comprehensive marketing strategies that integrate both online and offline channels. Coordinate and manage relationships with external agencies for seamless execution of SEO, SEM, and press releases. Lead and inspire the internal marketing team, ensuring creativity and efficiency in all projects. Monitor market trends and perform data analysis to guide strategic decisions and program expansion. Conduct research and develop strategies to boost the school's reputation and enhance lead generation efforts. Foster an innovative environment that encourages fresh ideas and perspectives, particularly suited to the educational sector. Prepare and manage the marketing budget to achieve the maximum return on investment.Requirements & Qualifications:
Experience:
Minimum 10 years of digital marketing experience.
Expertise:
Proficiency in marketing channels such as PPC, Paid Social, SEO, Media Buys, etc.
Strategy & Reporting:
Data Analytics - Proven ability to develop effective marketing strategies and generate insightful reports.
Leadership:
Demonstrated capability to lead teams and enhance marketing performance.
Time Management:
Exceptional multitasking skills and ability to manage multiple teams and projects effectively.
Copywriting:
Strong marketing copywriting skills are critical.
Team & Budget Management:
Proven experience in managing teams and budgets.
Professionalism:
A proactive and professional work ethic.
Project & Stakeholder Management:
High competence in managing projects and stakeholders.
Communication:
Excellent interpersonal and communication skills.
What We Offer:
Work Culture:
A focus on mutual success and continuous growth.
Competitive Compensation:
Attractive salaries, salary growth, and performance-based bonuses.
Dynamic Projects:
Engage in challenging and rewarding projects with a great team.
Flexibility:
Work-from-home options and a supportive environment.
Paid Time Off:
Enjoy 4 weeks of paid leave annually.
How to Apply:
Please submit your CV and a cover letter explaining why you are the ideal candidate for this role via LinkedIn.
We look forward to your fresh ideas and energy as part of our team-
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