Digital Manager Emeac

hace 1 semana

Barcelona, Barcelona, España Dragons Group A tiempo completo

Description:

Location:
Barcelona

Starting date:

ASAP

What about us?


Dragons Group is a specialised digital advertising agency, whose mission is to support our clients advertising needs by providing integrated solutions across all things content.

We aren't a huge agency where you'll be just another cog in the machine.

We are a medium-sized independent creative agency that is experiencing rapid growth and is looking to hire energetic and highly motivated people.


We are looking for a Digital Manager to support one of our main clients, the US-based leading pharma/skincare brand Galderma.


Mission of the role

  • Lead social media planning to ensure plans are effective & efficient, and also in accordance to brand guidelines
  • Analyzing campaigns performance to optimize the KPIs, and get insights for future campaigns planning and goals setting
  • SEO/SEM campaigns management Gather and share digital best practice across the region and centrally

Responsibilities:

Manage regional digital marketing campaigns & EMEAC Hub social media:

  • Being a trustful relay to the Global Senior Digital & Consumer engagement Manager in Switzerland
  • Create relevant native content for digital platforms blasting
  • Effective use of social media and ePR campaigns
  • Lead & manage the regional social media platform
  • Budget planning for all the digital activities throughout the year
  • EMEAC toolkit/ content creation and adaptation experience for owned, earned & paid
  • Ability to strategize digital best practices for EMEAC region Knowledge of the EMEAC Influencers, KOLs panorama

Optimize digital campaigns results & maximize KPIs:

  • Tracking performance against marketing KPIs
  • Deliver optimized regional digital marketing campaigns
  • Analyse and propose new campaigns for future ecommerce opportunity
  • Update and sharpen the regional website to ensure a high consumer conversion rate Experience on managing Paid media channels in addition to owned and earned media
Coordination with the global & regional Marketing Brand Team, EMEAC Hub agencies & partners:

  • On-going innovation with markets to explore new channel and content direction for digital and social media platform
  • Digital activation for onoffline initiatives
  • Efficient planning and monitoring of regional agencies and partners
  • Work closely with the regional Brand Managers Support on the Website EMEAC markets rollout

Key relationships (internal and external):

  • Global Senior Digital & Consumer engagement Manager
  • Solid reporting line
  • Cetaphil Poland Marketing Head
  • Dotted line
  • Cetaphil EMEAC markets Digital leads
  • Cetaphil Global Brand Team
  • Regional Cx BU Heads Regional Cx Sales & Marketing Teams Any other languages are a plus.

Requirements:

Requirements:

  • 58 years + working in FMCG industry (experience in skincare a +)
  • 58 years proven track record working in digital marketing role
  • 5 years + experience in regional and / or global roles 5 years + experience in EMEAC markets
  • Knowledge of regional digital platforms
  • Ability to communicate to all levels of the organization
  • Thought leader & In depth understanding of the consumer skincare industry
  • Results orientated with a handson, cando attitude
  • Entrepreneurial mindset (creative thinking and innovation)
  • Agile thinking translate experience to strategies for improving results/ ideas
  • Ability to foster teamwork with strong team, communication skills
  • Ability to deal with peaks and troughs in workload and manage stress and dynamic environmental changes
  • Experience in social media & digital marketing
  • Excellent knowledge of a variety of regional digital channels and how to maximize them for different marketing activities
  • Proven track record of successful digital marketing campaigns
  • A strong interest in learning and keeping up to date with new technologies, digital platforms, digital marketing trends and best practices
  • Digital systems: CMS, Mobile, Digital Analytics, A/B Testing, UX experience
  • Social media software management SEO/SEM

Languages

  • English (mandatory).
  • Spanish (mandatory).
  • Any other language is a plus.

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