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Paid Marketing Manager
hace 3 meses
Our goal is to humanize the healthcare experience. Docplanner provides a SaaS solution for medical professionals to streamline patient appointments, minimize no-shows, and modernize their practices to prioritize patient care. Additionally, we run online platforms in 12 countries handling 62 million patient visits monthly, making us the top global hub connecting doctors with patients.
Established in 2012 in Poland, Docplanner has grown to a team of 2700 individuals across 8 offices in various cities. We have secured 130 million euros from renowned investors such as Point Nine Capital, Goldman Sachs Private Capital, and One Peak Partners.
"Culture beats strategy every time" - a quote we live by. We are in search of extraordinary talents who can contribute to our vision of reshaping the world and building a remarkable organization. One such opportunity is for a Paid Marketing Manager, a crucial role in driving Docplanner's global expansion. This position is based in our Barcelona office.
We are currently seeking a Paid Marketing Manager to join our team in Spain. You will collaborate closely with marketing experts and oversee performance agencies to deliver significant value to potential customers while enhancing growth for Doctoralia ES, a division of Docplanner Group.
What Will You Be Doing?
- Develop, implement, and manage a data-based B2B paid marketing strategy targeting doctors and medical facilities for lead generation in Spain.
- Work with the Head of Marketing and Global Head of Paid Marketing to co-create strategies and establish KPIs.
- Supervise all Paid Marketing channels (Google Ads, Facebook, Instagram, LinkedIn Ads & Affiliates), ensuring constant optimization to maximize ROI and explore new platforms for campaign scalability.
- Collaborate with Content Specialists and designers to create high-converting landing pages.
- Effectively communicate project statuses to stakeholders and take ownership of your responsibilities to exhibit leadership.
Qualifications
- 4+ years of relevant experience with a strong track record of success, preferably in fast-paced international environments or performance agencies.
- Demonstrated expertise in managing B2B paid marketing strategies that directly impact revenue.
- Advanced knowledge of Paid Social and Google Ads optimization, targeting strategies, and analytical thinking with a focus on key metrics like CPA, CPL, CAC.
- Experience in landing page optimization and CRO techniques.
- Demonstrated decision-making capabilities within your domain.
- Proactive attitude, committed to achieving results efficiently.
- Fluency in Spanish and exceptional English communication skills to collaborate effectively across diverse teams.
What We Offer:
- Competitive salary
- Hybrid Work Model
- Private health plan
- Celebratory birthday day off
- Andjoy benefits
- Free English/Spanish classes
- Share options plan eligibility after 6 months
We advocate for equal opportunities in our recruitment process and daily operations. Regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or parenthood, race, color, nationality, ethnicity, religion, belief, sex, sexual orientation or any other human diversity aspect, all applicants receive equal treatment. If you require additional support during the recruitment process, please don't hesitate to inform us. We believe true equality stems from adapting to one another. "We believe that all humans, in all their beautiful diversity, deserve equal rights, dignity, and respect. Period." - Mariusz Gralewski, CEO
