Brand Creative Lead

hace 1 semana

Barcelona, Barcelona, España Exoticca A tiempo completo

About Exoticca

Exoticca, established in 2013, is led by a group of travel enthusiasts specializing in crafting and distributing multi-day tour packages online. Our primary objective is to provide our clients with the opportunity to explore the most enchanting and invigorating destinations on Earth through top-notch holiday packages at incredible prices. Booking our trips via our website is quick and seamless, eliminating the need for extensive email exchanges, meetings, or phone calls typically associated with traditional travel agencies, making us the most efficient option for booking multi-day tours.

At Exoticca, we are on the lookout for individuals eager to contribute their best efforts to curate unforgettable experiences for our clients. Our team, consisting of over 400 dynamic and culturally diverse members, is rapidly expanding internationally and is actively seeking new partners to aid us in shaping the most innovative and forward-thinking travel company of our era.

We are a highly driven and well-rounded startup, backed by prominent national and international investors who have played roles in the success stories of renowned ventures like Wallapop, Glovo, and Idealista.

About the Branding Team

As the Brand Creative Lead, you play a pivotal role in creatively representing the Exoticca brand. Your responsibilities encompass omnichannel creative concept development and production:

  • Supervising the Creative team's output and overseeing the end-to-end implementation of paid and organic campaigns alongside foundational content creation/assets.
  • Ensuring the consistent portrayal of the Exoticca brand across all touchpoints, online and offline, while tailoring creative content/assets to resonate with local market intricacies when necessary.
  • Collaborating closely with the Brand Lead and Creative Project Manager to ensure that Integrated Marketing briefs are strategically sound, supported by audience insights, research, and data, and strike a balance between short-term sales goals and long-term brand building.
  • Directing and coordinating the internal creative teams and external agencies.
  • Ensuring proper implementation of assets across all channels and platforms, maintaining Exoticca's high-quality creative standards.
  • Fostering relationships, managing and guiding creatives, and leveraging these connections to unify teams in pursuit of a common creative vision. Additionally, you will lead a team of Creatives comprising designers, copywriters, and art creatives.

Main Responsibilities

  • Collaborate with the Branding team to generate top-notch Integrated Marketing briefs and translate them into exceptional creative assets that align with the brief and business objectives.
  • Lead and supervise the development of creative materials with your teams, determining the most suitable creative approach for defined audiences across projects and allocated budgets.
  • Manage the creative process from ideation to distribution, ensuring adherence to timelines, overseeing work progress, selecting and prioritizing creative concepts, and upholding expected standards of creativity and quality.
  • Breathe life into creative concepts that fulfill commercial requirements, campaigns, promotions, and product launches.
  • Ensure all communication materials benefit our defined audiences (B2C and B2B).
  • Shape the creative identity of Exoticca, ensuring distinctiveness, memorability, and standing out amidst competition.
  • Continually optimize creative assets based on performance data to deliver the right message to the right audience, in the right market, through the right channel.
  • Propose innovative creative ideas for ongoing content initiatives aligned with our brand and sales objectives.
  • Mentor and lead the creative team, keeping them motivated and assisting them in achieving their creative aspirations.

Requirements

  • Minimum 6 years of experience in an agency or in-house creative team.
  • Proficiency in storytelling, crafting compelling narratives in both written and visual formats within a fresh and engaging industry.
  • Ability to articulate the creative approach internally and influence stakeholders at all organizational levels.
  • Familiarity with media formats, creative best practices, channels, and UX/UI principles is advantageous.
  • Keen attention to detail, adept at visual layouts and copywriting.
  • Capacity to remain composed and optimistic under pressure.
  • Self-motivated with a determination to achieve optimal results, capable of overcoming challenges.
  • A critical thinker who can question a brief, an empathetic creative, a confident communicator and influencer, with experience in guiding and mentoring other creatives.

Benefits

  • Competitive compensation package commensurate with job requirements and expertise.
  • Access to flexible compensation options for meals, transportation, and private health insurance through Cobee.
  • Hybrid work model with offices located in the vibrant heart of Barcelona, near Plaça Catalunya.
  • Immediate permanent contract upon commencement.
  • Reduced prices on travel packages.
  • Referral bonuses for recommending talented individuals.
  • Unlimited coffee, team lunches, English lessons, bi-annual company parties.
  • Joining a motivated and fun multicultural team within an agile and rapidly expanding organization.

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