Sr. Product Marketing Specialist

hace 1 semana

Barcelona, Barcelona, España Vistaprint A tiempo completo

Sr. Product Marketing Specialist (Spain remote)

  • What you'll do all-day Manage the Outfitting Signage Category assortment that both meets the longer-term strategy and fulfills the needs of our target customer key use cases
  • Work closely with Fulfillment, Manufacturing and Quality to define of the Category Roadmap to implement quality, product and portfolio improvements for all European markets
  • Collaborate with cross-functional (e.g, Design, Copy, 3D, Photography) teams and supply to the design, development, launch, and optimization of our products
  • Understand and demonstrate critical metric to monitor the health and improve the performance of Vistaprint products
  • Assess and model the viability and economics of new products, services and marketing ideas
  • Handle the product forecasting (P&L and S&OP), sizing of new opportunities and be responsible for the levers that drive profit and cash flow
  • Help define our product strategy and positioning by using consumer insights, competitive intelligence, and analytics to drive assortment, quality and experience improvements

Lead and continuously improve product flows (commerce optimization) in the self-service framework while partnering with the digital product managers for initiatives associated with their domain

As a Category Manager, your responsibilities will be to lead a given portfolio of products. This includes handling the performance of the assigned portfolio across the site experience, the customer experience, and ultimately the performance across all the lines of the P&L. For this specific role the portfolio assigned corresponds to the Outfitting Signage Category (e.g., Rigid Signs, Posters, Decals, Pavement Signs)

Some of the most immediate projects to be run are:

  • Rigid Game Plan implementation and optimization
  • How can we unlock 100% YoY growth? How the launch of Custom Size and Custom Shape give to this vision?
  • FY25 Budget delivery
  • How can we deliver on the budget? What risks and stretched targets will we have to face?
  • FY25 NPI delivery. 3PF and Venlo discussion and roadmap close up

Cross Sell Optimization Key Responsibilities

  • Help define our Signage strategy and positioning by using customer insights, competitive intelligence, and analytics
  • Drive assortment evolution & expand assortment where needed. This includes collaboration with Venlo, 3PF and other Business Units
  • Drive quality and experience improvements where needed using existing LF squads

Commerce Optimization

Handle and continuously improve product flows in the self-service framework while partnering with the digital product managers for initiatives associated with their domain. The collaboration and alignment with digital product managers needs to be further structured and fostered

Define key requirements and needs from the Category team, advocating and prioritizing with key tech stakeholders across the tech organization (Digital Product teams, UX, Tech, etc) with a cross-category / cross-domain understanding and approach

Own category experimentation roadmap to help improve Customer site Made-It-Rates and cross-category learnings. Experiment ambassador to partner with SMM in key projects and initiatives



Organizational Structure
  • This role will report to the Large Format Category Director in the EU

Why You'll Love Working Here

There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too)


About Us

Vista is the design and marketing partner to millions of small businesses around the world.

For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go

Commitment to Diversity, Equity, & Inclusion: Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea


Equal Opportunity Employer

Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires


Job Segment
Equity, User Experience, Category Manager, Photography, Supply, Technology, Finance, Retail, Creative, Operations

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