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Our household name brands, including Marktplaats in the Netherlands, in Germany and leboncoin in France, reach hundreds of millions of people every month.
We're all about matchmaking, and our sites help people find whatever they're looking for in their local communities - whether it's a car, an apartment, a sofa or a new job.
Every connection made or item found makes a difference by creating a world where people share more and waste less.
Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use.This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.
What you'll do & Who you areMisión KAM Motor
Implanta, impulsa y desarrolla la estrategia global y objetivos de Adevinta en clientes clave para la compañía por su potencial presente y futuro el ámbito de los productos y servicios vinculados a los portales de Motor de la organización.
Responsabilidades:
Entendidas como los compromisos y obligaciones a los que el KAM |Motor debe dar respuesta.
Marca los ámbitos en los cuales debe tomar decisiones y generar acciones necesarias para el cumplimiento de objetivos en tiempo y forma.
- Gestionar y desarrollar una cartera de clientes (Marcas y grandes grupos de concesiones) de alto valor e impacto en la estrategia
comercial y de posicionamiento de la compañía en el sector y portales asociados de Motor.- Obtener e impulsar relaciones de confianza y cooperación con directivos y responsables de primer nível de los clientes y potenciales clientes de la cartera generando y fortaleciendo vínculos comerciales de beneficio mutuo.- Mantenerse permanente actualizado en las novedades, movimientos y cambios del mercado del motor que facilite una visión y actuación ágil y eficiente aportando valor directo a la gerencia de cuentas clave.
Funciones:
El KAM Motor, con reporte al Sales manager, desempeña sus funciones en dos áreas de agrupación entendidas como las tareas, actividades y acciones que impulsan el cumplimiento de sus objetivos y responsabilidades:
Funciones comerciales.- Gestionar eficaz y eficientemente una cartera de una media de 20 clientes de alto valor corporativo apoyando el cumplimiento del plan estratégico de la compañía.- Identificar y desarrollar clientes de Key Accounts realizando un trabajo sistemático y analítico de datos y proyección de crecimiento potencial.- Alcanzar el impacto e influencia comercial con un número determinado (5-7) de personas clave por su capacidad decisión en cada cuenta de valor.
Establecer vínculos sólidos de confianza con puestos de la línea 1 organizativa.- Conocer a fondo los productos y evaluar la factibilidad y viabilidad de su adaptación a los requerimientos, preferencias, gustos y necesidades del cliente colaborando activamente con el crecimiento de su negocio.
Convertirnos en el socio de negocio de los clientes clave facilitándoles nuevas fuentes de ingreso.- Proactividad en la comercialización de nuevos productos publicitarios en base a un conocimiento experto de las características de los mismos y adecuación a cada cliente clave.- Impulsar acciones de comercialización, difusión de la información y posicionamiento focalizando su actuación a través de canales y herramientas digitales.
Funciones técnicas.- Ejecución de estrategias de venta y marketing online (advertising, clasificados) específicas en adecuación a las características del mundo del motor estableciendo sistemáticas de valor para los clientes clave y las estrategias/objetivos de Adevinta España.- Diseño de modelos de negociación, mediante canales físicos y/o plataformas digitales atendiendo al perfil, necesidades y objetivos propios y de los clientes integrantes de la cartera de valor.- Dominio y gestión de relaciones de clientes con apoyo técnico-operativo en las herramientas CRM corporativas asegurándose de la identificación de datos que revelen zonas de confort comercial aplicando medidas correctoras.- Maximizar el rendimiento de cada canal corporativo de comercialización de los productos y servicios de la compañía disponiendo y desarrollando un enfoque de multicanalidad.- Seguimiento, control y análisis continuo de datos e información, cuantitativa y cualitativa, disponiendo de las actitudes y aptitudes necesarias para obtener conclusiones e implementar acciones de impulso o corrección.
COMPETENCIAS Y HABILIDADES PROFESIONALES
Habilidades de negocio:
- Pensamiento estratégico y analítico.
- Conocimiento del mercado y entorno (motor).
- Visión de negocio multicanal.
- Marketing digital.
- Venta consultiva.
