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Performance Marketing Manager
hace 3 meses
About Qualifyze
Founded in September 2017, Qualifyze is the fastest growing 3rd party audit provider in the world.
Qualifyze's success builds on a one-of-a-kind digital audit platform that connects the most important stakeholders of the pharmaceutical industry: manufacturers, suppliers and auditors.
With Qualifyze, customers can solve their audit demand 100% digitally and benefit from instant pricing and high quality audit reports.
The goal is to grow into the most used audit marketplace in the world, while making supply chains more transparent and efficient.
About the team
Join our proactive Marketing team, where your role as Performance Marketing Manager will be pivotal in shaping and driving our demand generation strategies.
You'll be directly contributing to our team's success, led by the Growth Marketing Manager, and collaborating with various departments to foster growth and enhance our brand presence in the market.
What makes this position unique
- **Strategic impact**: Dive into the heart of our marketing efforts, focusing primarily on paid media, inbound and outbound campaigns, shaping strategies that directly affect our bottom line.
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Data-driven environment: Embrace a culture where decisions are informed by data, analytics drive strategy, and your insights lead to tangible business outcomes.
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Collaborative ecosystem:Thrive in an empowered team setting, where your ideas are valued, cross-functional collaboration is the norm, and collective success is celebrated.
Responsibilities
- Lead the execution and measurement of demand generation initiatives. Optimize paid media, inbound and outbound campaigns and contribute to our team's understanding of the marketing funnel and customer journey impact.
- Codesign and execute the customer acquisition marketing plan. Focus on growing the MQL/SQL database and improving CRM results, ensuring alignment with our overall marketing strategy and Gotomarket plan for multiple countries.
- Propose and execute A/B tests. Recommend optimizations in channels, audiences, and mediums. Utilize multitouch attribution models to ensure the effectiveness of campaigns and actions.
- Work closely with the Strategic Content & Media Manager to cocreate assets for paid media, inbound, and outbound campaigns. This includes visuals, videos, and copy, ensuring all content is compelling, onbrand, and optimized for performance across various platforms.
- Take charge of the constant analysis, reporting, and communication of findings. Provide actionable recommendations to address issues and optimize campaign performance.
- Implement resultdriven strategies, focusing on paid campaigns (e.g. LinkedIn, Google Ads).
- Manage tools like HubSpot and GA4, ensuring alignment with performance tactics and main marketing strategies.
- Effectively allocate and manage the budget for paid campaigns and inbound / outbound initiatives, and lead the monitoring of Marketing KPIs, ensuring optimal use of resources for maximum ROI.
What We Offer
- Flexible schedules throughout the year.
- Health insurance policy with Assistència Sanitària, with the option to add family members.
- The option to work from abroad for up to 3 months per year.
- All the necessary equipment for work (laptop, headphones, etc.).
- Two official company events per year to celebrate success.
- Individual coaching and mentoring on your development roadmap within Qualifyze.
- Experienced in B2B marketing, with a strong background in the SaaS sector.
- Proficient in both attracting (inbound) and engaging (outbound) potential clients, guiding them through their decisionmaking journey.
- Familiar with the unique challenges and opportunities of the pharmaceutical industry.
- Comfortable with CRM systems, especially HubSpot, and proficient in using martech tools (e.g. GA4) to optimize marketing efforts.
- Skilled in digital marketing and adept at running successful paid media campaigns.
- Skilled at dissecting data and deriving meaningful insights from KPIs.
- Capable of crafting and implementing strategies based on solid evidence.
- Focused on achieving both immediate goals and paving the way for longterm success.
