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Digital Account Sales and Trade Marketing
hace 3 meses
_Welcome to Warner Bros. Discoverythe stuff dreams are made of._
Who We Are
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
Your New Role
You will provide support to Digital Sales Manager for back office commercial processes to ensure the high-level excellence in our front office activities in Digital, and responsible for the implementation trade marketing plans for a portfolio of digital new releases, Business Analyst, contributing to meet annual Revenue and Contribution budgets.
Your Role Accountabilities
Digital Sales & Trade Support:
- Responsible/Superuser for the "Salesforce system" including the development and coordination of the project with the Int'l team.
- Digital Planner responsible (Salesforce) and main contact with Int'l team: Local metadata, set all client avails and windows, rights, repricings, promotions & new projects.
- In liaison with Marketing and Sales, work in Salesforce and with international contacts, in the ongoing definition and implementation of the digital pricing policy by product category, service, platform, etc
SAP/EBP
- Managing and maintenance of SHCs and POs for Digital and in general for all EH vendors
- New Vendors Creation in SPARC
- Manage TOPS for all material requests and EC assets in all our local digital customers with the coordination of Tech Ops team and follow up with clients.
- Ensure that all systems (i.e. Salesforce, iTunes connect, Google Portal, Amazon PV etc.) are fed so that product correctly arrives and is properly displayed in customers.
- Creation of the Release Schedule to share it within our local divisions (Theatrical, TV, Finance, Ops, etc).
- General support to the Sales Manager for Digital Accounts
Digital Trade Marketing Support:
- Implementation of the trade marketing plan for each title on platforms
- Work closely with Sales Manager to develop and implement adhoc plans for key customers.
- Ensure that all WBIE Spain marketing materials and communications are consistent with brand and property guidelines on platforms.
- Implement catalogue campaigns in key customers: collections, etc.
- Collaborate in the implementation of cross divisional opportunities, working closely with other Marketing teams of the organization.
Business Analyst:
- Point of Contact for anything Business Planning and/or Insight & Analytics
- Planning: Control of Video First Available Street Dates for all releases (TNR/MFV/DTV )
- Analysis: Reports and insights to understand general tendencies of the market (formats, segments,) as well as WB titles performance.
- Digital Market:
- Analysing all our clients and releases to understand what works in each account and, if possible, replicate in the rest of them
- Video Analysis with POS for our clients to understand the reality of the market
- Digital Account Reviews: Review of the accounts and their performance prioritized with the Sales Manager depending on when there are negotiations with each one of them, when the overages are due, etc.
- Forecast, Lifecycle product, revenue data and trends.
Qualifications & Experience
- University degree with at least a first experience in Sales/Sales analyst/Digital trade marketing
- A fluent level of English and a very good level with Excel and PowerPoint are necessary
- Knowledge of the entertainment industry is strongly recommended
- A strong interest for cinema/TV series/Pop culture is also recommended
How We Get Things Done
**Championing Inclusion at WBD
