Senior Web Analyst, B2C

hace 2 semanas

Madrid, Madrid, España Allianz Popular Sl. A tiempo completo

The Senior Website Analyst, Global B2C will be responsible for monitoring and analyzing our direct-to-consumer websites around the globe to better understand user behavior, and identify opportunities to improve experiences and conversion rates.

This role will also execute the user experience testing program and translate results into actionable improvements. The Senior Website Analyst will report to the Senior Digital Product Owner, Global B2C.
Responsible for monitoring and analyzing our website properties, generating insightful analytics to help better understand user behavior; identifying pain points and opportunities to improve experiences and conversion ratesBe the subject matter expert on analytics tools (e.g. Adobe Analytics) to assist local country B2C analysts in reviewing website activity and leveraging data to develop actionable insights; Share best-practices to help deepen analytics expertise Support the planning and implementation of website analytics for local B2C businesses.

Partner with B2C Digital Delivery team on tag management, including the coordination and documentation of new and existing tagsExecute the A/B/n testing program utilizing Adobe Target; analyze findings and translate into actionable improvementsBe the primary point of contact for local B2C Analysts for website analytics topics Provide regular updates to senior managementConduct adhoc analysis and prepare related presentations, as requested What you bring Bachelors Degree in Data Science, Business Administration, or a combination of education and relevant work experience4 plus years of relevant experience in web analytics in an ecommerce business, as well A/B/n testing Experience in the insurance or financial services industry a plusExpert-level proficiency with Adobe Analytics and Adobe Target.

Experience with Google Analytics a plusExpert-level proficiency with Microsoft Excel; Intermediate level proficiency with Microsoft Word, PowerPoint and Outlook.
Proficiency with one or more business intelligence tool (e.g. Power BI or MicroStrategy) Intermediate level proficiency with Digital Marketing Campaigns tools and KPIs (e.g. Google Ads, Meta for Business - CTR, CPC, CPA, Acquisition Ratio)Ability to synthesize information from multiple sources Successful track of working in complex matrix environmentsExperience working internationally with good ability for cross border adaption, preferred What we offer Our employees play an integral part in our success as a business.

We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.

We are there to empower and encourage you with your personal and professional development ensuring that you take controlby offeringa large variety of courses and targeted development programs.

All that in a global environment where international mobility and career progression are encouraged. Caring for your health and wellbeing is key priority for us.

This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance.

47071 | Marketing & Design | Professional | Non-Executive | Allianz Partners | Full-Time | Permanent

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive and assistance.

Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance.

Our products are embedded seamlessly into our partners' businesses or sold directly to customers, and are available through four commercial brands: Allianz Assistance, Allianz Automotive, Allianz Travel and Allianz Care.

Present in 75 countries, our 21,100 employees speak 70 languages, handle over 71 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world.

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer.

We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Great to have you on board. Let's care for tomorrow.
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