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Marta Izquierdo se incorpora a SCOPEN como Senior Consultant
hace 2 semanas
SCOPEN incorpora a Marta Izquierdo como Senior Consultant, para su departamento de Consultoría en Madrid, dirigido por Patricia Chávez.
Marta ha desarrollado la mayor parte de su carrera profesional en IG Group -bróker líder del trading online a nivel global-, donde ha trabajado durante más de 15 años, los últimos cuatro, como Head of Marketing para Europa. Allí ha liderado la estrategia de Marketing de la compañía en Alemania, Francia, España, Italia, Países Bajos y Escandinavia, desarrollando tanto proyectos estratégicos como campañas de marketing regional y estrategias de posicionamiento de marca y lanzamiento de productos. Anteriormente fue Head of Spain & Portugal dirigiendo el desarrollo del negocio en España, Portugal y Latinoamérica, estableciendo y actualizando los objetivos anuales y la estrategia de captación y retención de clientes.
Patricia Chávez, a quien Izquierdo reportará, nos cuenta: "Estamos muy contentos con la incorporación de alguien con el perfil de Marta. Ella conoce bien nuestro trabajo porque, desde su posición en el marketing de IG Group, tuvimos la oportunidad de colaborar en el proceso de selección de un partner que les ofreciera servicio en toda Europa. Marta aporta una visión end2end en nuevos modelos de marketing, aspecto especialmente clave en todos los proyectos que trabajamos actualmente".
Marta es licenciada en Periodismo por la Universidad Complutense de Madrid. Ha completado su formación con diversos programas de Marketing del IE y Esade, especialmente enfocados en el área Digital y cuenta con varias certificaciones en distintos cursos de LinkedIn.
Al respecto de su incorporación, explica que "es un honor incorporarme a una casa como SCOPEN, por su prestigio y saber hacer en consultoría de marketing. Estoy impaciente por ayudar a nuestros clientes a abordar sus retos de transformación".
Por su parte, Kika Samblás, socia y Consejera Delegada de SCOPEN nos dice: "seguimos reforzando nuestro equipo de trabajo con profesionales senior y nativos que entienden bien el momento de cambio que vivimos.Marta nos aportará una visión todavía más completa del negocio de nuestros clientes, especialmente en el asesoramiento a algunos más complejos y sensibles en el entorno actual de equilibro entre el corto y el medio plazo. Su amplia trayectoria en la industria financiera le otorga una perspectiva muy valiosa que seguro enriquecerá las capacidades consultivas de SCOPEN, aportando una óptica estratégica y un entendimiento profundo de los desafíos y oportunidades del sector".
Muere Ramón Alonso, chief investment officer de GroupM
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