Demand Generation Manager
hace 1 semana
We are looking for an energetic and achievement-oriented marketing professional ready to tackle one of our most ambitious market: France.
The demand generation team has the mission to create awareness and demand for Kantox's currency management automation software.
We do so by putting creative programs in place in order to deliver leads that convert into pipeline and revenue.
Meet the team- Ludovic Pivetal, Head of Marketing
- Maïlys Reslinger, Demand Generation Team Manager
- Ana Buitrago, Demand Generation Manager
- Melanie Ma, Demand Generation Manager
- Silvia Marangoni, Demand Generation Manager
Your mission within Kantox
The Demand Generation Manager will help the company scale by building a high performing lead-gen machine generating qualitative leads, pipeline and revenue in the French market.
You will build a local Demand Generation strategy and execute programs (SEO, SEM, retargeting, social, content creation, events, webinars, account-based marketing etc.) - with a mandate to drive quality leads that convert to revenue, and to continually optimise our marketing funnel.
You will report to the Demand Generation Team Manager and:
- Act as a consultant convincing your internal audience of the relevancy of your program
- Ensure that your proposal is realistic and aligned with the defined Demand Gen KPIs
- With a growth mindset, you will be able to conceptualise new ideas, formulate strategies and execute new initiatives that drive demand generation.
- Develop and define the overall marketing approach and specific programs adapted to the dedicated market and /or segment that you have been assigned to and ensure alignment with business objectives.
- Actively engaged with Sales in understanding business priorities, aligning them with marketing efforts, and being accountable for results.
- From a reporting standpoint, you will establish closedloop analytics to understand how our demand generation activity turns into customers, and continually refine our process to convert customers.
- You will be measuring and benchmarking key marketing metrics including (but not only) number of new leads, opps (units and value), revenue (units and value) ratio of conversion, ROI per campaign. You will build campaign KPI dashboards and communicate on a regular basis with the commercial team
- Collaborate with Market intelligence Analysts and the sales team to define and have segmentation created and to assess if new market opportunities could be tackled
- Define the best channels for the programs matching the customer/ prospect behaviours and work with the different teams to implement the defined campaigns
- Work with copywriters,designers, commercial enablement and sales Teams to define relevant topics/story flaws to address to your targeted audience. You will look for consensus and validate your approach.
- Leverage your global Demand Generation budget as a strategic asset to reach your targeted KPIs. You will manage costs and invoices with high diligence and accuracy. You will communicate with clarity with the relevant stakeholders in due time respecting the company guidelines
Requirements:
Who you are:
- Native French speaker
- 3+ years of B2B demand generation experience in SaaS leveraging inbound and outbound channels
- You've successfully develop strategies on the french market which has positively impacted the revenue generated by the commercial Team
- Strong Analytics and reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details Experience within the financial services industry is a plus
- Strong interpersonal skills
- Experience working closely with Content & design teams
- Experience partnering with Sales Teams ( Sales Directors, BDRs and sales teams) to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer's journey
Our culture
- An environment of innovation, accountability, and constructive feedback
- A diverse and multicultural team of over 40 different nationalities
- Grow your role and build your career with our learning and development opportunities.
- A collaborative and inclusive culture of sharing and teamwork. Build connections for life.
- Hybrid working and flexible hours so you can work when and where you feel best
- Some testimonials: "The culture and the people at Kantox make me want to recommend Kantox as a place to work. There is a good balance between learning and growing and support from fellow team members. I feel like the people are very welcoming and make Kantox an easy place to feel at home."
Benefits
What we offer:
- Competitive salary
- Sponsored learning budget
- Free
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