Head of Digital Marketing

Encontrado en: beBee S ES - hace 3 semanas


Sin especificar, España Sin especificar A tiempo completo
En PER SÉ Recursos humanos (www.perserrhh.com) estamos buscando Head of Digital Marketing para incorporarse en TotalEnergies.Responsabilidades1. Colaborarás en la elaboración del Plan de Ventas anual y planificarás acciones para alcanzar sus objetivos en lo relativo a los canales digitales2. Definirás la estrategia de marketing digital (UX/UI, SEO, Paid Media, Analítica…) y la llevarás a la práctica junto con tu equipo3. Colaborarás en el desarrollo de ofertas y servicios para alcanzar las ventas4. Identificarás y gestionarás los medios y colaboradores para alcanzar objetivos5. Supervisarás la adecuada operativa de tus canales, identificando e implementando mejoras cuando sea necesario6. Identificarás los KPIs clave y gestionarás los informes necesarios para dar seguimiento del canal y reportar resultados a la Dirección7. Mantendrás la relación con colaboradores externos y/o agencias relacionadas con tus canalesAptitudes y conocimientos deseados:Formación universitaria superior en Matemáticas, Estadística, Ingenierías, Marketing, Publicidad…
Formación especializada en Marketing y Ventas Digitales
Experiencia comercial área digital mínima de 5 años.
Experiencia en gestión de equipos mínima de 5 años.
Conocimientos en estrategias SEO, SEM, Email Marketing.
Conocimiento de herramientas de posicionamiento SEO, ejecución de campañas digitales de pago, Analítica, Marketing Automation.
Ingles nivel alto: Mínimo B2 y valorable francés
Habilidades en gestión de equipos y proyectos, proactividad, orientación a resultados y al cliente y comunicación


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