Programmatic Manager

Programmatic Manager

Description -

Job Summary

• This role is responsible for planning web or interactive marketing programs and mapping online customer experience strategy. The role drives editorial strategies and content for online properties including website, social media, portals and provides recommendations on best-fit solutions to web problems. Additionally, the role supports establishing performance indicators, manages and directs assigned agencies, and leads moderate to high complexity projects while ensuring compliance with regulatory and internal requirements.

Responsibilities

• Plans, executes, and measures web or interactive marketing programs and technologies to reach online customers or internal audiences.

• Develops and drives editorial strategies and content for online properties, landing pages or websites.

• Provides expertise to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.

• Plans, executes, and measures the online customer experience strategy and roadmap for a business or country.

• Establishes, tracks and measures business group or country measurements of success factors such as web traffic, revenue and leads generated.

• Manages and directs assigned agencies or contractors as needed and manages projects budgets as assigned.

• Leads implementation of keyword research, on-page SEO optimization, and paid ads campaigns.

• Ensures compliance with all web standards, processes and tools, and regulatory laws.

• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.

• Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 4-7 years of work experience, preferably in Interactive marketing, online customer service, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications

NA

Knowledge & Skills

• Agile Methodology

• Analytics

• Business To Business

• Customer Relationship Management

• Data Analysis

• Digital Marketing

• E-Commerce

• Email Marketing

• Google Analytics

• HyperText Markup Language (HTML)

• Key Performance Indicators (KPIs)

• Marketing

• Marketing Automation

• Marketing Strategies

• Project Management

• Salesforce

• Search Engine Marketing

• Search Engine Optimization

• Social Media

• User Experience (UX)

Cross-Org Skills

• Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Entity Sales and Services

Job -Marketing

Schedule -Full time

Shift -No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement

3131084

---