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hace 4 meses
advert->language($csl)->content --> ELENA MIRO’ è un brand italiano, ideato e disegnato in un luogo di eccellenza: Alba, nel cuore delle Langhe, terra patrimonio dell’Unesco. Siamo un brand aperto e inclusivo. Crediamo nella gentilezza, nella positività, nella femminilità: ogni giorno dedichiamo il nostro lavoro a tutte le donne, abbracciandole. La tua opportunità: L'Head of Marketing, a diretto riporto del Director dei brand Elena Mirò & Luisa Viola, avrà la responsabilità di definire una strategia di Marketing e Comunicazione Digitale in grado di rafforzare la brand equity, assicurare il continuo coinvolgimento del cliente nei confronti del Brand e la sua soddisfazione in ogni fase della customer experience. La tua missione: Definizione di una strategia di Marketing e Comunicazione Digitale che abbia come obiettivo l’incremento della Brand awareness, della consideration e della reputation attraverso un piano integrato e multicanale; Definizione di una strategia di Customer Experience & Satisfaction in grado di comprendere e sollecitare le esigenze del cliente e di tradurle in progetti ed iniziative garantendo la coerenza tra i diversi touch-point; Collaborazione con il team CRM per la definizione di una strategia di e-mail marketing volta ad accrescere la customer base e ad aumentare il livello di fedeltà del cliente; Definizione e pianificazione di campagne di digital marketing che abbiano l’obiettivo di aumentare la brand awareness e consideration; Definizione e pianificazione di una social media strategy volta ad incrementare la brand awareness e a supportare le iniziative di marketing offline; Coordinamento delle attività di Digital PR, gestendo la selezione e le relazioni con blogger e/o influencer; Implementazione di strategie di comunicazione in ottica ROI e costante monitoraggio dei relativi KPI;....... continua la lettura e candidati
