Trade Marketing Specialist

We care. Through pharmaceutical innovation and a strong commitment to global healthcare partnerships, we are dedicated to providing the tools, knowledge and science to improve the health of patients worldwide. We research, develop, manufacture and market our own medicines as well as a portfolio of licensed products designed to respond to the needs of different therapeutic areas.  Today, our products are available in over 70 countries, on 5 continents, through 15 affiliates.  Find out how we work every day to help to transform lives through science.

HOW WE WORK
Our strong values: Care, Courage, Innovation and Simplicity, are incorporated into everything we do, and they are behind our mission and vision which guide us today and lead us to the future.

•    Develop and execute strong trade marketing plans with strategic retailers across all channels, in line with brand and business objectives for key categories, including supporting key launches.
•    Creation of marketing materials and content, producing effective point of sale material and activities to drive brand - category - activation
•    Close collaboration with Brand and Sales teams to define and run customer activation plans and be instrumental in advancing the categories
•    Deploy all Trade Marketing initiatives to field force in order to ensure an effective implementation of all retailer incentives, customer engagement activities, category management, new product / initiative education, selling stories, events
•    Follow-up and analysis of main KPIs .Track ROI performance metrics of Trade Mktg activities
•    Support growth of eCommerce accounts, working closely with e-KAMs and e-retailers to advance the digital marketing strategy. Responsible for setting, analysing, and coordinating the execution of Finish’s 4 Ps strategy
•    Ensure Trade Marketing initiatives best practice sharing across channels
•    Forecasting and follow-up of Commercial & MKT A&P and SG&A budgets
•    Support Brand teams in Brand Plans creation and feed Marketing teams with actionable insights and customer feedback
•    Monitor key competitors point of sale activities
 

• Master’s degree in pharmaceutical marketing (ideally) or Business administration.
• Minimum 5 years of experience in Trade Marketing (ideally pharmaceutical industry.

•    Strong analytical, creative and conceptual thinking and implementing skills.
•    Strong personal management skills, including time management, planning, workload prioritization, responsiveness, multitasking and flexibility.
•    Proven relationship building skills with key opinion leaders.
•    Able to build an environment of trust
•    Focus on ethics, integrity and compliance.
•    Excellent verbal communication, presentation and interpersonal skills.
•    Customer focus: a great listener.
•    Motivator, persuader and decision-maker.
•    Professional level in English, both in oral and in written communications.
•    Skills in new technologies

• Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.
• Courage; we challenge the status quo, we take full ownership and we learn from our success & failures
• Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets. 
• Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.