Senior Web Analytics Developer

hace 1 mes


Sant Cugat del Vallès, España HP A tiempo completo
J Reporting into the Analytics & Reporting Team in the HP Store Organization, this key role is responsible for leading the implementation and maintenance of HP's Global Web Analytics tracking solution on HP Online Stores and Marketing web sites. This supports the measurement and optimization of HPs online business and world-wide digital initiatives. This position requires strong web analytics JavaScript development skills and experience of implementing Adobe Analytics and Google Analytics customer solutions using a Tag Manager in an Enterprise eCommerce environment

Responsibilities

* Diagnose and resolve complex analytics data collection anomalies using web analytics testing tools and methodologies.
* Collaborate with stakeholders, solution providers, and other development teams to design, develop, and publish analytics solutions.
* Document new and existing web analytics solutions for developers and data analysts.
* Configure and manage analytics solutions in Google Analytics, Google Tag Manager, Adobe Analytics, and Ensighten

Knowledge & Skills

* Experience with developing custom Google Analytics GA4 360 solutions.
* Experience with Google Tag Manger is mandatory. Experience with Ensighten Manage is desirable.
* Experience developing with the Document Object Model (DOM) and HTML, including single page apps.
* Experience designing and developing digital data layers, including the Google dataLayer with enhanced eCommerce
* Excellent written and verbal communication skills; mastery in English
* Excellent analytical and problem-solving skills.
* Knowledge of eCommerce platforms such as Magento
* Knowledge of marketing and digital advertising technologies and practice.
* Ability to work some time outside of normal business hours to teleconference with international teams and for emergency troubleshooting.

Education

* Bachelor's Degree with field of study in Computer Science, Information Systems, or related field
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