Head of Marketing

hace 1 mes

Ibiza, España Michael Page A tiempo completo

¿Dónde vas a trabajar?

New opening wellness resort in Ibiza; which focus on Wellness, sustainability and the local community.

¿Qué harás en tu nuevo puesto?

Assist the leadership team of the Wellness Resort and translate the brand strategy into actionable programs, and develop activities, while ensuring the right structure and operational policies and procedures are in place.Responsible to plan and implement the marketing and product development programs, trgeted to local and iternational markets.Ambassador of the resort's welness and sustainability culture, promote its waraness among team mmbers, clients, partners, vendors by leading by example and develop activities and programs that consitently emace and reflects the resort's culture and brand standards. Responsible for the launch and ongoing development and management of Ibiza Resort brand.Ensure all marketing activities are carried out honestly, ethically and culturally appropriateDevelop insight from customer base use of services and from feedback to formulate into new service development, to improve marketing communication and to improve profitabilityDevelop and manage a productive relationship with ownership, resort department heads, team leaders and team members and the corporate office teamAttend and participate in meetings with owners, department heads and own team.Responsible for the set up and operations of the marketing & PR department of the resort to ensure goals and objectives are achieved.Develop and implement strategic marketing plans and forecasts to ensure organizations' goals and objectives are achieved.Develop and manage the marketing operating budgets.Plan and oversee advertising and promotion activities including print, online, social media and direct mail.Develop and recommend resort's positioning and pricing strategy..Ensure effective control of marketing results, and take corrective actions to guarantee that achievement of marketing objectives falls within designated budgets.Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.Monitor competitor resorts, sales and marketing activities.Establish and maintain relationships with industry influencers and key strategic partners.Manage agency relationships to achieve business goals - including creative, public relations, website and social mediachannels.Build and execute strategies to attract potential clients and to retain their loyalty, including managing performance ofthe sales & marketing programs.Guide preparation of marketing activity reports and present to executive team.Establish and maintain a consistent brand image throughout all services, promotional materials, and eventsBuild an effective Marketing team by proactively participate in their selection, training and development.Promote a friendly and collaborative work environment that includes, open communication, empowerment, teamwork, participation, creativity, trust, respect, professionalism and fun.Ensure team members understand how their role contributes to the success of the team, department, property and the brand. Equally, how it matters to create change to the lifestyle of the guests and the communities we live in.Assign responsibilities to team members, provide them with the right environment and support to take ownership and to be accountable towards the delivery of their daily tasks, projects and objectives as per company service standardsand set timelines.Participate in people and community relations activities and programs available at the property and encourage team members to participate.

¿A quién buscamos (H/M/D)?

Degree in marketing, business administration (preferred) or equivalentProven experience in marketing, ideally in Spain and in a Wellness Resort or Retreat and in the luxury segment. Previous experience launching a new brand, preferably in the hospitality or health industriesProficiency in social media, digital campaign management, web analytic and web trendsFluent in English and SpanishPositive, friendly and approachable, flexible and adaptable to change, reliable and trustworthy, empathetic, strong work ethics and integrity. Live a sustainable and wellness lifestyle by example and action.Walk the talk, model the desired beHands on person.

¿Cuáles son tus beneficios?

Be part of the Pre Opening team for a unique project in the Island. Healthy lifestyle for the Team (Healthy food in the cantine, Healthy activities created for the Team,etc. )House allowance.

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