Intern / Becario/a Global Marketing

hace 3 semanas


SC HEADQUARTERS BARCELON, España Almirall A tiempo completo
Misión
  • Desarrollar posicionamiento y estrategias, implementar tácticas y elaborar los planes de marketing de los productos que permitan penetrar, incrementar o mantener la participación en el mercado garantizando la rentabilidad mediante el adecuado manejo del presupuesto para promoción y publicidad.                     
Funciones y responsabilidades
  • Hacer proyecciones de ventas con el adecuado soporte (SWOT), tomando en cuenta las diferentes variables del mercado.
  • Inicia las investigaciones de mercado que considere necesarias y hacer recomendaciones.
  • Participa en los test de campañas promocionales y hace recomendaciones.
  • Entender de procesos de targeting y segmentación para la correcta identificación de clientes.
  • Recomienda el nivel de recursos promocionales incluyendo muestras.
  • Implementa las campañas promocionales regionales, monitorea su ejecución, provee feedback y sugiere acciones correctivas.
  • Define la agenda de actividades y responsabilidades.
  • Asegura el logro de presupuestos a través de un plan de actividades.
  • Monitorea y asegura el logro de los planes.
  • Gestión de líderes de opinión
  • Mantiene una relación permanente y constructiva con sociedades médicas relacionadas con sus productos.
  • Organiza, coordina y monitorea la relación de reuniones eventos científicos con el grupo objetivo seleccionado.
  • Brinda soporte a la fuerza de ventas en las negociaciones con instituciones clave, escuchando el producto  y proporcionando las ofertas.
  • Proporciona una base precisa del Rolling forecast a logística e informa mediante en caso de desviaciones.
  • Durante el ciclo, monitorea de cerca la ejecución de las reuniones, presentaciones, actividades en el campo, breves actividades promocionales de la fuerza de ventas a ser realizadas con el producto.
  • Entrena a la fuerza de ventas en características del producto asegurado, brinda permanente actualización en los productos, controla el conocimiento del producto en FF y sugiere acciones correctivas.
  • Monitorea la disponibilidad de los productos en el mercado y en los niveles de inventarios.
  • Asegura el logro de un crecimiento sostenible y retorno a la inversión y cumplir con los objetivos financieros.
Formación
  • Lic. en Mercadotecnia / Administración de Empresas
  • Grado en Ciencias de la Salud 
    • Posgrado Mercadotecnia (valorable)
Conocimientos específicos
  • Ventas / Marketing
  • Manejo de Paquete Office.
  • Alto nivel de Inglés (excluyente) 
Experiencia

 

  • 1 año de experiencia en servicios de mercadotecnia
  • 1 año de experiencia en el área farmacéutica Rx. 
Valores

Valores:

  • Confianza
  • Innovación
  • Trabajo en equipo
  • Liderazgo personal

Competencias:

  • Liderazgo.
  • Visión de negocio.
  • Iniciativa
  • Capacidad análisis


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