Senior Creative Copywriter

Location: Barcelona
Starting date: ASAP
Reports To: Creative Director
Job Type: Full-Time

What about us?

Dragons Group is a global independent creative agency specialized in delivering innovative and effective campaigns across the digital ecosystem. We specialize in bridging the Digital and Creative worlds through innovative creative solutions, working extensively in sectors like skincare, healthcare, fashion, lifestyle, and FMCG, amongst others.

We have international teams working from the US, Barcelona, Germany and the Benelux area, and we pride ourselves on our ability to drive results for our clients through strategic thinking, creative excellence, and meticulous execution.

About the role

We are seeking a versatile Senior Creative Copywriter who is a native English speaker with a US English background.

The ideal candidate should have experience with online and offline campaigns and work closely with Art Directors and Strategists. You will be involved in conceptualizing and proposing bold ideas for New Business pitches and a variety of clients such us such Galderma, the world's largest independent dermatology company or SKYN, the #1 non-latex condoms brand in the US, to support their global communication across all online and offline channels.

In this role, you will craft creative concepts and write compelling copy across digital, print, social media, and broadcast platforms, focusing on messaging that aligns with clients' brand voices and resonates with target audiences.

Additionally, you will serve as the right-hand to our Creative Director, who is based in New York, acting as her eyes on the ground when she is unable to be present. In her absence, you will also be responsible for guiding the team and ensuring that the creative vision is maintained and executed to the highest standards.

Responsibilities:

Conceptualization and Copywriting:

Interpret creative briefs to create and present concepts for client campaigns and new business pitches that meet strategic and business goals.
Work closely with strategy and account teams to provide creative and strategic solutions for current client briefs and new business.
Generate fresh, insightful ideas that build brand presence and maintain a cohesive Tone of Voice across all channels.
Develop a unique brand Tone of Voice (TOV) that extends across all platforms, from Social Media posts to longer form storytelling.
Write original copy and edit content for a range of online and offline campaign assets, ensuring they are on brief, to spec, and on brand.
Be strategic and insightful when creating content from existing assets as well as developing new content from scratch.
Attend video shoots to oversee the storytelling and ensure alignment with the overall creative vision.

Project Management:

Ensure ideas are executable taking into account budgets and timeframes
Manage multiple projects while consistently maintaining high-quality. standards, meeting deadlines and prioritizing tasks effectively.
Be aligned with the production team at all times to ensure vision and objectives are clearly communicated.
Ensure all assets are on brief, on brand, and aligned with channel specifics.
Understand and coordinate all technical specifications supplied by media agencies.

Leadership:

Act as the Creative Director’s right-hand and oversee the team in her absence.
Guide and mentor the creative team ensuring that the creative vision is maintained and executed to the highest standards.
Lead brainstorming sessions, client meetings, and pitches, advocating for creative concepts.

Client Interaction:

Demonstrate strong client-facing capabilities with exceptional presentation and advocacy skills, actively contributing to the brand's long-term vision both within the organization and in client interactions.
Participate in client meetings and presentations, effectively communicating concepts and rationales.
Champion and defend creative ideas and proposals, consistently highlighting their alignment with client expectations and their contribution to achieving strategic business objectives.
Build and maintain strong relationships with clients, understanding their needs and delivering solutions that exceed their expectations.

Industry Awareness:

Stay abreast of industry and technology trends, integrating new techniques and tools into the creative process to enhance the quality of work
Maintain a thorough understanding of current trends, particularly in the US, including entertainment, influencers, broader cultural trends, as well as fashion, beauty, cosmetics, and skincare.
Stay up-to-date with the aforementioned sectors to ensure that creative concepts are relevant and impactful.
Minimum requirements

Requirements

-Experience: Minimum of 5 years of experience as a Senior Copywriter in an advertising agency or a similar environment, with a strong portfolio showcasing successfully launched client projects and concepts across broadcast work, digital, social media, and other platforms.
-Education: Bachelor’s degree in Communications, Journalism, Marketing, Advertising, or a related field.
-Creative Excellence: An outstanding eye for great storytelling and a passion for writing and delivering creative work. Ability to proactively suggest improvements to briefs, develop and present conceptual work, and deliver high-complexity briefs in collaboration with an Art Director (both reporting to the Creative Director).
-Strategic Vision: A strategic mindset with the ability to develop and execute concepts that align with business objectives. Proficiency in crafting and maintaining a cohesive Brand -Tone of Voice (TOV) across all platforms, ensuring consistency and alignment with client goals. Ability to proactively suggest improvements to briefs and actively contribute to the long-term vision of the brand and client success.
-Communication Skills: Excellent verbal and written communication skills, with the ability to articulate concepts and feedback convincingly, and strong verbal communication skills to speak effectively with internal teams and clients.US client management experience.
-Leadership Skills: Strong leadership abilities with the capacity to guide and inspire the creative team to achieve outstanding results.
-Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment, deliver and present conceptual work and high complexity briefs while working in partnership with a Senior Creative Copywriter (both reporting to the Creative Director), and possess strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi-disciplinary teams.
-Industry Knowledge: Thorough familiarity with current mainstream culture, particularly in the US, including entertainment, influencers, and trends, as well as staying up-to-date with fashion, beauty, cosmetics, and skincare trends
-Technical Skills: Good knowledge of all major digital channels and social media platforms, including familiarity with their technical specifications

Languages

-Native English with a US English background (mandatory)
-Any other languages are a plus.

Benefits

-Competitive salary and benefits package.
-Comprehensive medical insurance.
-Opportunities for professional growth and development.
-Collaborative and inclusive work environment.
-Access to the latest design tools and technologies.
-Regulated working hours and work-life balance
-MacBook and any other pieces of equipment required
-Intensive working hours during July and August
-Collaboration with an international, young and dynamic team
-Family friendly company.

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